Google is Hiring for their X.Team at X.company

Google's moonshot factory X has been spotted using the domain X.company to recruit talent for their innovative projects division. This is a clever and practical use of a new generic top-level domain - the .company extension perfectly describes what X.company is and what it does, making the address immediately intuitive and memorable. X, formerly Google X, is the team responsible for ambitious projects like Waymo (autonomous vehicles), Project Loon (internet access via stratospheric balloons), and Wing (drone delivery).

High-Profile New gTLD Adoption: When Google Validates a Domain Extension

The strategic use of X.company as a recruitment destination signals that Google understands the value of memorable domains beyond .com and is willing to deploy new gTLD extensions when they make brand sense. For domain advocates who have argued that new gTLDs have legitimate use cases beyond speculation, Google's X.company is exactly the kind of high-profile adoption they point to. When one of the world's most sophisticated digital companies chooses a new gTLD for a strategic purpose, it validates the entire extension category.