Donuts Inc. Sells Live.chat Domain Name for $125,000

Donuts Inc., the world's largest new generic top-level domain registry operator with over 200 extensions in its portfolio, has sold the domain name Live.chat for $125,000. The sale is a significant milestone for the .chat extension and demonstrates that premium keyword domains in new gTLD extensions are capable of attracting serious buyers at five and six-figure valuations. Donuts has been one of the most active and innovative players in the new gTLD space since the program launched, and sales like Live.chat validate their strategy of acquiring premium registry positions in dozens of new extensions.

Why Live.chat Was Worth $125,000 to the Right Buyer

Live.chat is an ideal domain name for customer support and live chat software companies - it is perfectly descriptive, immediately memorable, and contains the exact keywords that buyers in this category would be searching for when evaluating domain options. The $125,000 sale price reflects the substantial premium that buyers will pay when a domain name perfectly matches their business category with both relevance and brevity. For domain investors and new gTLD advocates, Donuts' ability to command these valuations for premium registry names provides market evidence that quality new gTLD assets have genuine and growing commercial value.