Domain Investing Strategies Should be Reviewed and Revised Often
The domain name market evolves constantly. A strategy that worked in 2015 may need significant revision today - here's how to keep your domain investing approach current and effective.
Jason Franklin
November 20, 2020 · 5 min read

In the world of domain investing different investors have different strategies. Domain investing strategies should be reviewed and revised often as there is a lot of trial and error involved; one needs to understand how to be agile as things are always changing.
What works for one investor may not work for all, and what worked last year may not work this year. First let's take a quick look at what it means to be agile and then we'll dive into some strategies I've applied to my own domain investing portfolio to continuously try and improve. Agile in the sense I'm speaking of here means to be able to move and do so easily as well as to think and understand quickly. Agile is also used in software development and is something I follow closely since I work in Information Technology and over the last 10 years the agile framework has become the industry standard for not only how software is developed, but also how teams work together.Here are some ways I've used an Agile mindset to improve my domain investing strategies as well as my domain name portfolio.
- Learn from other domain investors, but do not try to replicate their success by copying it.
- You will quickly realize, what works for one investor does not work for all.
- Prune and clean out your portfolio often.
- When someone is new to domain investing they often buy domain names that just aren't that good. When you realize these domains aren't good, it's time to drop them.
- This is a learning lesson not a permanent failure. If you're persistent and passionate about domain investing, you'll learn how to pick the right names.
- When someone is new to domain investing they often buy domain names that just aren't that good. When you realize these domains aren't good, it's time to drop them.
- Invest in high quality domain names vs. a high quantity of low quality domain names.
- I once owned 250 domain names and counting. As I began reviewing my domain portfolio often and really taking the time to think about the value of each of the domain names I owned I began to shrink my domain name portfolio to about 90 domains which I really liked.
- You will also save money on your yearly overhead, because you'll have less renewal fees.
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Jason FranklinForward Thinker. Servant Leader. Technology Enthusiast. Technology leader and community builder based in Texas.
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